Who is this course for?

  • Product managers

    ...just starting out with research and discovery activities, looking for a head start

  • Product designers

    ...who want to go beyond user testing into running more strategic discovery activities

  • Product leaders

    ...who are looking to make a stronger business case and start planning for discovery activities

Course curriculum

    1. Course overview

    2. About your instructor

    1. Why is discovery important?

    2. What is product discovery?

    3. Common reasons for failure

    4. Why do we do discovery?

    5. Symptoms of not doing discovery

    6. Example of an early pivot

    7. Making better decisions

    8. What questions can we answer?

    9. Finding the product sweet-spot

    10. Examples of misunderstanding needs

    11. Separating problems from solutions

    12. How discovery can reduce risk

    13. Recap on why discovery is important

    1. Fitting in discovery

    2. When should we do discovery?

    3. What methods can we use?

    4. Qualify vs Quantify

    5. A zero-to-one example

    6. Fitting discovery with building

    7. Discovery archetype deep-dive

    8. How to use discovery insights

    9. How much insight do we need?

    10. Using learning goals

    11. Are we actually doing discovery?

    12. A matra for discovery

    13. Recap of fitting in discovery

    1. Discovery logistics

    2. The 4 phases of discovery

    3. Key activities in each phase

    4. When to involve others

    5. Shaping discovery efforts

    6. Common discovery activities

    7. Estimating discovery efforts

    8. Example of a discovery sprint

    9. Budgeting for discovery efforts

    10. Creating your discovery tech stack

    11. Example of a discovery stack

    12. Discovery logistics recap

    13. Up next

    1. Quiz 1: Why do we do discovery?

    2. Quiz 2: How can we fit in discovery?

    3. Quiz 3: What are the logistics of discovery?

    1. Presentation recap

    2. Online discussions

    3. Reading list

About this course

  • 2 hours of bite-sized video lessons
  • Quizes, discussions & live classes
  • Power-up certificate on completion

So, what will we cover?

Your expert instructor

Jordan Dalladay-Simpson

Product Strategist

With nearly 2 decades of experience building, launching and scaling digital products and businesses in a variety of industries and sectors, including 7 years at the world's #1 business builder BCG Digital Ventures, Jordan brings a wealth of expertise in Product Strategy, Leadership and Design. He is also an Institute of Leadership & Management certified business coach and a published design theorist.

Pricing options

If you are a business or school interested in bulk deals, drop us a line at [email protected]

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